ZepoTour: Mexico City | Innovation Latam Cybersecurity Forum

Zepo’s journey to Mexico City wasn’t just another conference stop—it was a challenge to how cybersecurity awareness is approached. At the Innovation Latam Cybersecurity Forum, we brought a live mentalism session, real-time interaction, and behavioral insights to show why awareness needs to be memorable, not just mandatory. Latin America’s rapid digital growth and unique cultural perspectives make it a key space to rethink how people engage with security—not through fear, but through critical thinking and curiosity.

We made our way to Mexico City as part of our ongoing Zepo Tour, a mission to challenge how the world approaches cybersecurity awareness. This time, our destination was the Innovation Latam Cybersecurity Forum, held at the Sheraton María Isabel Hotel.

But we didn’t just show up with slides.
We brought a conversation, and an experience.

Why Mexico?
Latin America is a region of rapid digital growth, diverse cultural perspectives, and increasing cybersecurity challenges. For us, Mexico City was more than a pin on the map. It was a space to listen, share, and provoke the kind of questions that don’t often get asked in traditional security forums.

Questions such as:

  • What if the biggest risk isn’t technical, but emotional?
  • How do we train people to think critically, not just comply?
  • And what happens when cybersecurity education actually sticks?

A Different Kind of Session

At the Forum, Andrea Taboada took the stage alongside Santi Marcilla, our in-house mentalist, with a session titled:

“Las consecuencias de tu curiosidad”, The consequences of your curiosity.

Through live mentalism, real-time interaction, and behavioral insight, we demonstrated how easily the human mind can be influenced and how awareness must go beyond bullet points and policies.

The Zepo Tour: More Than an Event Series

The Zepo Tour is our commitment to reshaping how cybersecurity is taught, shared, and understood.

  • We meet teams where they are, in their language, in their context.
  • We put behavior at the center, not fear.
  • And we make awareness memorable, not just mandatory.

Thank You, Mexico!

To everyone who attended, who asked questions, who stayed after the session to talk about culture, training, and trust, thank you. You made this stop unforgettable.

Awareness isn’t a checkbox, it’s a movement.

See you at the next stop!

Written by:

Martín Rubino

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