Madrid Tech Show 2025: Where Technology, Trust, and Human Intelligence Converge

Last week, Zepo Intelligence had the privilege of attending the Madrid Tech Show 2025, a leading event for executives and professionals across the fields of Cloud, Cybersecurity, Big Data, AI, Data Centers, eCommerce, Digital Marketing, HR, and Learning Technologies.
Zepo Intelligence truck visiting iconic locations in Madrid during Tech Show Madrid 2025, celebrating innovation, cybersecurity, and human trust.

This fifth edition brought together more than 470 exhibiting companies, 400 international speakers, and 27,000 attendees, solidifying its role as the benchmark event for technological investment in Spain.

As part of Cybersecurity World Madrid, we had the opportunity to connect with forward-thinking organizations, industry leaders, and innovators, exploring how technology and human behavior intertwine to shape a more resilient digital future.

Working alongside TRC, we shared insights on how organizations can move beyond reactive cybersecurity models to adopt human-centered approaches that focus on awareness, consequence management, and behavioral intelligence.

“This year, the conversation moved from what technology to use to how to integrate it profitably and securely,” said Agustín Torres, President of CloserStill Media España. A statement that perfectly captures our mission to bridge security, trust, and human insight.

A Record-Breaking Event

The 2025 edition of Tech Show Madrid not only broke attendance records but also marked the official launch of Madrid Tech Week, establishing the city as a European hub for innovation, investment, and talent.

Across its seven major areas: Cloud & AI Infrastructure, Data Center World, Cybersecurity World, Big Data & AI World, Technology for Marketing, E-Show, and HR & Learning Technologies, discussions centered on AI adoption, sustainability, efficiency, and human transformation.

For cybersecurity in particular, experts highlighted the growing importance of regulation, proactive defense, and trust-based strategies, areas where Zepo Intelligence continues to add to the conversation.

We’re proud to have been part of such an inspiring edition and to have collaborated with TRC in reinforcing the role of human awareness at the core of cybersecurity.

We’re already looking forward to the 2026 edition, and to continuing our mission of helping organizations build not just secure systems, but resilient cultures of safety and trust.

🎥 Take a closer look of what the event looked like for us here!

Written by:

Valeria Contreras

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ZEPO
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