Hacking Your Mind: How BBVA, EL País, and Zepo Intelligence Reimagined Cybersecurity Through Neuroscience and Illusion
In a world where AI is reshaping both opportunity and deception, BBVA, El País brought together an unexpected trio, a neuroscientist, a cyber mentalist, and digital security leaders, to explore how the human mind has become the new frontline of digital risk. At La Vela in Madrid, Zepo Intelligence joined this groundbreaking event to demonstrate, live on stage, how perception, trust, and cognitive biases can be weaponized in modern attacks. “Hacking Your Mind” revealed a simple truth: in the age of AI, understanding how people think is just as crucial as the technology designed to protect them.
Building Cybersecurity Culture Through People
During Cybersecurity Awareness Month, Zepo partnered with BBVA to deliver an interactive experience that redefined what cybersecurity culture means. Through storytelling and live cyber mentalism, teams explored how awareness, judgment, and human connection drive real security change.