Zepo at GISEC Global 2025: Expanding Human-Centric Cybersecurity in the Middle East

Zepo debuted in the Middle East at GISEC 2025, earning a spot as a Start-Up Competition finalist and kicking off our regional expansion with a bold vision for human-centric cybersecurity.

From May 6–9, Zepo had the opportunity to participate in GISEC Global 2025, the leading cybersecurity event in the Middle East, hosted at the Dubai World Trade Centre. It was our first time in the region, and a milestone moment as we begin expanding our footprint across the Gulf and beyond.

GISEC brought together an impressive mix of CISOs, public sector leaders, cybersecurity vendors, and innovators from across the UAE, Saudi Arabia, North Africa, South Asia, and Europe. For us, it was a unique chance to connect with new markets, share our perspective on human-centric cybersecurity, and listen to the real-world challenges organizations in the region are facing.

Showcasing Zepo’s Vision for Human Risk Management

Throughout the event, our team delivered live product demos, led conversations on the evolving threat landscape, and shared how Zepo is helping global companies move beyond checkbox training. Our platform is built to address the human layer of security: from AI-powered phishing simulations to real-time interventions and behavioral risk insights, Zepo gives organizations the tools to drive measurable change in how their people respond to risk.

The conversations we had confirmed something we already suspected: enterprises across the Middle East are ready for smarter, behavior-driven solutions that go beyond compliance and tackle human risk in a more strategic way.

Finalist in the GISEC Start-Up Competition

We were proud to be selected as a Finalist in the GISEC Start-Up Competition, standing alongside some of the most promising cybersecurity companies worldwide. This recognition reinforces the growing importance of human risk management in modern security programs—and validates our mission to redefine how organizations think about people, culture, and threat response.

What’s Next

After a packed week of high-impact meetings, product demos, and engaging dialogue, we’re returning home with new insights, new relationships, and a clear sense of where we can contribute most in the region.

Zepo is committed to becoming a key player in the Middle East’s cybersecurity landscape. We’re just getting started—and we look forward to continuing the conversation with the many companies, partners, and security leaders we met during GISEC Global 2025.

If you didn’t get a chance to connect with us in Dubai, reach out—we’d love to show you how Zepo can help you turn human risk into a strategic advantage.

Written by:

Martín Rubino

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