Why AI-Powered Cyberattacks Are Winning — And How We Can Catch Up

AI-generated deepfakes are no longer just science fiction. From fake CEO calls to real-time video conference fraud, cybercriminals are using AI to trick even the most vigilant professionals. Here's how companies can fight fire with fire.

AI is revolutionizing cybercrime. Once confined to science fiction, deepfakes and synthetic voice technologies are now mainstream tools for attackers. The implications are serious and immediate. Consider these recent examples:

In July 2024, an executive at Ferrari received WhatsApp messages and AI-generated voice calls impersonating CEO Benedetto Vigna. The scenario was sophisticated and believable, suggesting urgent financial decisions linked to an acquisition. Only sharp, context-based questioning prevented a breach.

Just months earlier, British engineering giant Arup fell victim to one of the most advanced social engineering attacks to date. A deepfake video call—featuring what appeared to be senior executives—persuaded an employee to transfer over £20 million across 15 transactions. By the time inconsistencies surfaced, the funds were gone.

These are not anomalies. They signal a broader shift in the cyber threat landscape. Traditional email filters and firewalls can’t detect a fake Zoom call or cloned voice message. As attackers evolve, so must our defenses.

Here’s where AI can become a force for good. The same technologies used to deceive can also be used to detect. Modern cybersecurity platforms can:

  • Analyze tone, cadence, and content of communications to spot AI-generated speech
  • Flag behavioral anomalies in message patterns and response timings
  • Simulate phishing and vishing attacks to identify vulnerabilities in human behavior

Zepo brings these AI capabilities into a unified defense strategy. Our platform helps organizations:

  • Run intelligent, context-aware simulations targeting high-risk roles
  • Detect unusual communication patterns using machine learning
  • Train teams to verify requests through secure, multi-step workflows

In short, Zepo turns reactive defense into proactive readiness. By combining AI-powered detection with human-centric simulations, we help organizations catch up—and stay ahead.

Written by:

Martín Rubino

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